Whether you're selling, buying, or just planning, a rough number in your head isn't enough. Enter your revenue, owner profit, and a multiple to get a defensible valuation range in seconds — then build the full picture.
Value a business three ways — and defend the number.
🔒 Secure checkout via Stripe · Excel & Google Sheets · instant delivery.
Seller's Discretionary Earnings — the total financial benefit a single owner-operator gets from the business each year, roughly net profit plus the owner's salary and add-backs. Small businesses are most often valued as a multiple of SDE.
It varies by industry, size, growth, and risk — many small businesses trade somewhere around 2x to 4x SDE, with stronger, larger, faster-growing businesses commanding more. The model lets you test a range rather than betting on one number.
A ready-to-use spreadsheet (Excel & Google Sheets): SDE and revenue valuations, cash/debt adjustments to equity value, and a full sensitivity grid — delivered instantly after checkout. AI-assisted, human-built; an estimate, not a formal appraisal or financial advice.
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