Free calculator · for retailers & founders

See what a discount really costs before you run it.

A 20% discount can wipe out far more than 20% of your profit. Enter your price, margin, and discount to see the extra sales you'd need just to break even — then plan every promo with the full tool.

Done-for-you template

Discount & Promo Impact Calculator

Know the extra volume a discount needs — before you run it.

  • Profit per sale before and after any discount
  • Break-even volume: the extra sales a promo must generate
  • Model several discount levels side by side
  • Stop running promotions that quietly lose money
  • Assumptions-driven · Excel & Google Sheets · delivered instantly
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Questions

Why does a small discount hurt profit so much?

Because a discount comes entirely out of your profit margin, not your cost. If you make 50% margin and give a 20% discount, you are giving away 20 points of a 50-point margin — nearly half your profit per sale. That is why you often need to sell far more than 20% extra units just to break even on a 20% discount.

How do I know if a promotion is worth it?

Compare the extra sales you realistically expect to the break-even volume the discount requires. If a promo needs 40% more sales to break even and you only expect 15% more, it loses money. This calculator gives you that break-even number so you can decide with data instead of hope.

What is in the paid calculator?

A ready-to-use spreadsheet (Excel & Google Sheets): profit per sale before and after a discount, the break-even extra volume, and side-by-side discount scenarios — delivered instantly after checkout. AI-assisted, human-built; not financial advice.

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