Free calculator · for retailers & product businesses

See which products actually make you money.

Best-sellers by revenue aren't always best-sellers by profit. Enter a product's price, unit cost, and volume to see its margin and total gross profit — then compare your whole line with the tool.

Done-for-you template

Gross Margin by Product Tracker

Unit margin and gross profit for every product.

  • Unit margin and total gross profit per product
  • Rank products by profit, not just revenue
  • Spot low-margin volume sellers eating capacity
  • Decide what to promote, reprice, or drop
  • Assumptions-driven · Excel & Google Sheets · delivered instantly
$24one-time · instant download
↩ 7-day money-back guarantee

🔒 Secure checkout via Stripe · Excel & Google Sheets · instant delivery.

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Questions

Why compare gross margin by product?

Because revenue and profit rank products very differently. A high-volume product at a thin margin can generate less gross profit than a lower-volume product at a healthy margin — and the thin-margin item may consume more of your working capital, shelf space, and handling. Breaking unit margin and total gross profit out by product shows which items actually fund the business, so you can lean into the profitable ones, reprice the weak ones, and stop letting revenue-heavy but low-profit products crowd out better ones.

What should I include in a product's unit cost?

The direct cost of getting one unit ready to sell — what you pay for the product or its materials, plus inbound freight, import duties, and any per-unit packaging or handling directly tied to it. Company-wide overheads like rent, salaries, and marketing sit below gross margin and aren't part of the unit cost. Getting the per-unit cost right, including the freight and duties that are easy to forget, is what makes the margin comparison across products trustworthy rather than misleading.

What is in the paid tracker?

A ready-to-use spreadsheet (Excel & Google Sheets): unit margin and total gross profit for every product, ranked by profitability — delivered instantly after checkout. AI-assisted, human-built; not financial advice.

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