Best-sellers by revenue aren't always best-sellers by profit. Enter a product's price, unit cost, and volume to see its margin and total gross profit — then compare your whole line with the tool.
Unit margin and gross profit for every product.
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Because revenue and profit rank products very differently. A high-volume product at a thin margin can generate less gross profit than a lower-volume product at a healthy margin — and the thin-margin item may consume more of your working capital, shelf space, and handling. Breaking unit margin and total gross profit out by product shows which items actually fund the business, so you can lean into the profitable ones, reprice the weak ones, and stop letting revenue-heavy but low-profit products crowd out better ones.
The direct cost of getting one unit ready to sell — what you pay for the product or its materials, plus inbound freight, import duties, and any per-unit packaging or handling directly tied to it. Company-wide overheads like rent, salaries, and marketing sit below gross margin and aren't part of the unit cost. Getting the per-unit cost right, including the freight and duties that are easy to forget, is what makes the margin comparison across products trustworthy rather than misleading.
A ready-to-use spreadsheet (Excel & Google Sheets): unit margin and total gross profit for every product, ranked by profitability — delivered instantly after checkout. AI-assisted, human-built; not financial advice.
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