Markup and margin look similar and cost people money when confused. Enter your cost and markup to see the price and the true margin — then price a whole catalog with the full tool.
Price from cost at any markup — and see the real margin.
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Markup is profit as a percentage of your cost; margin is profit as a percentage of the selling price. A product that costs $60 and sells for $90 has a 50% markup ($30 on $60) but only a 33% margin ($30 on $90). They describe the same profit from different bases, and confusing them is a costly, common pricing mistake.
Margin equals markup divided by (1 plus markup). So a 50% markup is 0.5 divided by 1.5, which is about 33% margin. Going the other way, markup equals margin divided by (1 minus margin). This calculator does the conversion for you so you never mix them up.
A ready-to-use spreadsheet (Excel & Google Sheets): price from cost at any markup, the margin each markup produces, and markup-to-margin conversion across a whole product list — delivered instantly after checkout. AI-assisted, human-built; not financial advice.
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