Raising prices can grow profit even if some customers leave — because margin improves on those who stay. Enter your numbers to see the real impact, then model every scenario with the full planner.
Model revenue and profit after raising prices — and losing some customers.
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Usually some, yes — but that's not the whole story. Because the customers who stay pay more (and at a higher margin), a price increase often grows total profit even after losing a few. The question isn't whether you'll lose any, but whether the extra from those who stay outweighs it. This calculator shows exactly that.
Break-even churn is the percentage of customers you can afford to lose from a price increase before profit stops improving. If you can lose up to, say, 12% and still come out ahead, and you only expect to lose 5%, the increase is clearly worth it. Knowing this number turns a scary decision into a calculated one.
A ready-to-use spreadsheet (Excel & Google Sheets): revenue and profit before and after a price increase, break-even churn, and side-by-side scenarios — delivered instantly after checkout. AI-assisted, human-built; not financial advice.
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