Enter your cost, current price, and target margin to see where you stand and what to charge — then optimize price and margin across your whole catalog with the full planner.
Price every item for a target margin — across your whole catalog.
🔒 Secure checkout via Stripe · Excel & Google Sheets · instant delivery.
Work backwards from margin, not markup. To hit a target margin, divide your unit cost by (1 minus the target margin). For a $40 cost and a 60% target margin, that is 40 divided by 0.4 = $100. Pricing up by a percentage of cost (markup) instead is the classic mistake that leaves you short of the margin you wanted.
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. This optimizer works in margin terms, because margin is what tells you the share of each sale you keep. It converts your target margin into the exact price to charge.
A ready-to-use spreadsheet (Excel & Google Sheets): every product's current margin, the price needed for your target margin, and the repricing gap, across your whole catalog — delivered instantly after checkout. AI-assisted, human-built; not financial advice.
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