Enter your average order value, purchase frequency, lifespan, and margin to see customer lifetime value instantly — then model it by segment and against CAC with the full planner.
See CLV by segment — and whether your acquisition cost pays off.
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Customer lifetime value (CLV or LTV) is the total profit a customer generates over their entire relationship with you. It is usually measured on gross margin — average order value times purchase frequency times lifespan times margin — because that is the real value a customer contributes, not just their revenue.
CLV sets the ceiling on what you can afford to pay to acquire a customer (CAC). A common healthy benchmark is an LTV:CAC ratio around 3:1 — below that you may be overspending to grow; well above it you may be under-investing. Comparing the two is how you know whether acquisition is profitable.
A ready-to-use spreadsheet (Excel & Google Sheets): CLV by segment with annual value, lifetime revenue, and an LTV:CAC ratio against your acquisition cost — delivered instantly after checkout. AI-assisted, human-built; not financial advice.
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