A high ROAS can still lose money once margin is counted — and a 'low' one can be great. Enter your spend, customers, order value, and margin to see your real return, CAC, and break-even ROAS instantly.
See which channels make money — and which quietly bleed budget.
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ROAS is revenue divided by ad spend — a top-line ratio. Profit-based ROI accounts for your gross margin, so it tells you whether the ads actually make money after the cost of what you sold. A 3x ROAS on a 20% margin can still lose money.
It depends entirely on your margin. Your break-even ROAS is 1 divided by your gross margin — at a 50% margin you need 2x just to break even. 'Good' is comfortably above your own break-even point, not a universal number.
A ready-to-use spreadsheet (Excel & Google Sheets): a per-channel table computing CAC, ROAS, and profit, plus blended metrics and break-even targets — delivered instantly after checkout. AI-assisted, human-built; not financial advice.
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