Track pipeline, ad ROI, customer value, and the metrics that grow revenue.
Growth means nothing if each customer costs more than they're worth. Enter your ARPU, margin, churn, and…
A high ROAS can still lose money once margin is counted — and a 'low' one can be great. Enter your spend…
Most owners fly blind between accountant visits. Enter last month and this month to see your growth rate…
Enter your average order value, purchase frequency, lifespan, and margin to see customer lifetime value …
Enter sales, commission rate, and base pay to see commission and total earnings instantly — then run the…
A pile of open deals isn't a forecast. Enter your pipeline value, win rate, and target to see your weigh…
CAC payback is the months it takes a customer's gross margin to recoup what you spent to win them — a ke…
Churn quietly sets your lifetime value: the higher it is, the shorter members stay and the less they're …
Waiting until the last day to find out you missed is too late. Enter your quota, bookings so far, and da…
A blended ROAS hides the winners and losers. Enter a channel's spend, revenue, and margin to see its tru…
The Rule of 40 says growth rate plus profit margin should total at least 40%. Enter yours to see your sc…
The LTV:CAC ratio compares what a customer is worth to what they cost to win. Enter both to see your rat…
An email list is an asset, but only if you know its value. Enter your subscribers and funnel rates to se…
Lifting average order value grows revenue without a single extra customer — pure leverage. Enter your or…
Most carts are abandoned — but a share can be won back with the right nudges. Enter your carts and rates…
A promo drives sales but gives away margin — the net can go either way. Enter your redemptions, order va…
Referral rewards cost money, but referred customers can be worth a lot. Enter your referrals, reward cos…
Total MRR hides the story. New, expansion, and churned MRR each pull in different directions. Enter your…
Net revenue retention shows what happens to a cohort's revenue with no new customers at all. Enter a coh…
The magic number weighs the new ARR you added against the sales and marketing spend that produced it. En…
The SaaS quick ratio weighs the MRR you gain against the MRR you lose. Enter your new, expansion, and lo…
Retention is easiest to understand by cohort — a group that joined together, tracked over time. Enter a …
Trial conversion is one of the highest-leverage numbers in a subscription business. Enter your trials st…