See exactly how your MRR moves each month.

An MRR waterfall breaks the change in your monthly recurring revenue into its components: new MRR from new customers, expansion MRR from existing customers upgrading, and lost MRR from contraction and churn. Starting MRR plus new plus expansion minus churn equals ending MRR. Seeing these moving parts — rather than a single net figure — reveals whether growth is coming from winning new customers, growing existing ones, or simply outrunning churn, which is what makes the waterfall so useful for diagnosis.

Because total MRR growth can look healthy while hiding a serious problem. Two companies can both grow MRR 5% in a month — one by adding lots of new customers while bleeding churn, the other by quietly expanding a loyal base with little churn. Those are very different businesses with very different futures, and the net number alone can't tell them apart. The waterfall separates the forces so you can see which lever is actually working and where the risk sits.

A ready-to-use spreadsheet (Excel & Google Sheets): a monthly MRR waterfall with new, expansion, and churned MRR, net new MRR, and growth rate — delivered instantly after checkout. AI-assisted, human-built; not financial advice.