A blended ROAS hides the winners and losers. Enter a channel's spend, revenue, and margin to see its true ROAS and profit — then compare every channel side by side with the full tracker.
Compare ROAS and profit-after-margin across every channel.
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Because a healthy blended ROAS can hide a channel that's losing money, propped up by a strong one. Breaking ROAS out by channel reveals where your spend actually works, so you can shift budget from the losers to the winners. Blended numbers are fine for a headline; channel-level numbers are where the decisions get made.
It depends entirely on your margin. Your break-even ROAS is 1 divided by your gross margin — at a 50% margin you need 2x just to cover costs. A 'good' channel ROAS is comfortably above your break-even point, and the exact target varies by margin and whether customers come back. This tracker computes break-even ROAS per channel so you judge each one fairly.
A ready-to-use spreadsheet (Excel & Google Sheets): per-channel ROAS, profit after margin, and break-even ROAS, plus blended totals — delivered instantly after checkout. AI-assisted, human-built; not financial advice.
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